本课程旨在帮助管理者和行业领导者获得动态思维，不断地创造、分享、评估新想法，并成功地将最佳想法付诸实践。 

第一部分，对管理学中艺术与文化的一般概念、学科发展历史及主要理论进行阐述。 

第二部分，介绍讨论研究过程的基本步骤，同时讨论文献实证研究方法。

第三部分，提供国际案例研究，概念和案例研究 。

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